New York Harbor with the Statue of Liberty and Lower Manhattan. Photo: Saravarad85, Wikimedia Commons. Used unchanged under CC BY-SA 4.0. View the original photo.
New York is one of the most important retail markets for distinctive gift and lifestyle products. As BDSM Box grows its wholesale network, we are exploring the opportunity to connect with retailers in person at the NY NOW Winter Show in New York.
What is NY NOW?
NY NOW is a wholesale trade show for gift, lifestyle and home products. The official event website lists the Winter Show for January 31–February 2, 2027, at the Javits Center in New York City.
NY NOW says its buyers include department stores, boutique shops, e-commerce retailers, museums and buying associations. For brands, the show is designed to create direct connections between products and retail buyers.
Learn more about attending NY NOW or view the official exhibit options.
Why this matters to retailers
A trade show gives retailers the opportunity to assess a product in person: its presentation, materials, size, customer story and place in the assortment. That is especially valuable for a product that is designed to make a gift feel more considered.
The BDSM Box is sold empty. No BDSM toys or other BDSM accessories are included. Retailers can therefore present it as a premium presentation box and, where appropriate, pair it with their own compatible products or gift concepts.
A distinctive presentation product for gift and lifestyle retail
The box is designed for couples, special occasions and customers who value discreet, memorable presentation. The current product includes:
- One burgundy PU-leather presentation box
- One black velvet pouch
- Integrated LED lighting
- One engraving plate
Personalised engraving may be available depending on the selected option. Items shown in styling photos are examples only and are not included.
What we hope to explore in New York
Our goal is to learn directly from retailers and understand how the BDSM Box could fit different store concepts. We want to discuss:
- Which customer occasions create the strongest gift demand
- How retailers would display and explain the box
- Which wholesale formats are most useful for boutiques and online stores
- How a presentation box can complement an existing gift or lifestyle assortment
We are treating this as a listening and relationship-building opportunity. Participation, booth details and meeting availability will be announced once confirmed.
For retailers interested in connecting
If you are a retailer attending NY NOW or building a distinctive gift assortment, you can discover the BDSM Box on Faire or contact us to discuss a potential wholesale conversation.
We look forward to meeting thoughtful retailers in New York and learning where the BDSM Box can create real value for their customers.
